When's the last time you sat down and actually read through the emails and texts going out to your prospective families? Not to check that they sent, but to really read them the way a parent would for the first time? Do they sound like your center? Or do they sound like they could have come from anyone? As Tiffany Torres pointed out in her recent IKS Academy webinar, The Psychology of Parent Decision-Making: "Every family who finds your center is moving through a series of decisions, and most...

How employer partnerships and community visibility work together to drive enrollment and amplify your ambassador network. Every June, as school lets out and routines shift, child care enrollment naturally dips as some families pull their kids for the summer. But summer doesn't have to be a slow season. In fact, it can be one of your most strategic ones. Working parents are figuring out summer care on the fly, and families are already starting to think about fall. That makes it one of the best...

The childcare industry has evolved significantly over the years, and parent expectations have evolved right along with it. Today’s modern parents, many of whom are Gen Z or younger millennials, have grown up in a digital-first world. They expect speed, convenience, transparency, and open communication from every service they interact with, including childcare centers. For centers still relying heavily on traditional processes, this shift can feel overwhelming. However, for those willing to...