10% Higher Tour Conversions in Weeks: O2B Early Education’s Call Ai Success Story
- Michelle M. González
- Dec 18, 2025
- 3 min read
Updated: Dec 19, 2025
Michelle M. González, Vice President of Marketing for O2B Early Education
Overview
O2B Early Education is a leading early childhood organization dedicated to whole-child development through a child-directed, play-based curriculum enriched with music, sports, and science. With accredited programs and proprietary learning systems designed to support kindergarten readiness, O2B serves families across a growing network of schools.
As enrollment demand increased, teams faced rising call volume and follow-up responsibilities while continuing to support children and families on-site. With the support of Michelle M. González, Vice President of Marketing, O2B adopted IntelliKid Systems’ Call Ai solution to ensure every family inquiry was captured and addressed.
The result was a transformative shift that delivered stronger enrollment outcomes, more efficient teams, clearer coaching insights for leaders, and a scalable approach to enrollment support across multiple schools.
The Challenge Before Call Ai
Before adopting Call Ai, the organization faced mounting pressure from high call volumes. Front desk and administrative teams were stretched thin, juggling in-person families, phones, voicemails, and manual note-taking throughout the day.
In many cases, staff lacked the available time to fully utilize IKS during calls. This created a ripple effect:
Inconsistent follow-ups
Growing frustration among staff
Lost enrollment opportunities
The process was not broken due to a lack of effort. It was broken because it relied too heavily on overwhelmed team members trying to manage too many moving parts at once.
Immediate Impact After Implementation
Faster Follow-Up, Stronger Conversions
The impact of Call Ai was almost immediate. Within weeks, the organization saw a 10%+ increase in tour conversion, followed by continued growth of 5–10% per location, per month.
With clearer call summaries and more complete information captured automatically:
Follow-ups happened faster
Conversations were more informed
Enrollment teams could prioritize high-intent families
“While we’re currently in a softer enrollment phase industry-wide, Call Ai has allowed us to maximize every opportunity. We’re better able to summarize, prioritize, and service incoming leads, and our centralized Enrollment teams, who support multiple schools, can manage more volume while driving enrollment more effectively.”
Cutting Through the Noise
One of the most unexpected wins was Call Ai’s ability to reduce distractions.
“It has significantly reduced noise by filtering out spam calls, allowing teams to focus their time and energy on real, qualified family inquiries.”
Reducing the backlog of voicemails and unnecessary callbacks created a calmer, more focused work environment for front desk and enrollment staff.
Reduced Stress, Higher Confidence
The impact on staff satisfaction was immediate. With Call Ai capturing call details automatically, staff no longer felt pressured to write everything down during conversations.
As a result:
Stress levels dropped
Confidence during calls increased
Engagement with IKS improved
“We also saw engagement with IKS increase, as teams began to view it as a valuable tool rather than a chore.”
Visibility That Changed Leadership Decisions
From a leadership perspective, Call Ai fundamentally changed how enrollment was managed.
“Call Ai gave us real visibility into call quality and outcomes. We can now quickly identify trends, coaching opportunities, and high-performing behaviors across schools—something that simply wasn’t scalable before.”
What was once reactive management became strategic leadership, supported by real-time data instead of assumptions.
Staff Adoption and Culture Change
“I expected some apprehension, but I was pleasantly surprised. The team was very open and welcoming from the start. Over time, they fully embraced it, especially from a training and development standpoint. We were able to identify opportunities and celebrate school-level wins almost immediately.”
Advice for Other Centers
When asked what she would say to another center considering Call Ai, the response was simple and confident:
“Give me a call, I’m happy to walk you through our experience and even connect you directly with one of our Directors or Enrollment team members so you can hear it firsthand.”
One-Sentence Summary
“A total game changer.”
The Bigger Picture
Call Ai did more than improve call handling. It reduced cognitive load, restored staff confidence, and gave leadership the visibility needed to scale enrollment effectively. By removing friction from the very first family interaction, the organization built a stronger and more resilient enrollment foundation that supports staff, families, and long-term growth.
About O2B Early Education
O2B Early Education is a leading provider of early childhood education and care, dedicated to preparing children academically, socially, and emotionally for lifelong success. Founded in 1998 and headquartered in Gainesville, Florida, the organization operates a growing network of schools across multiple states offering play-based preschool, afterschool, and enrichment programs for children from infancy through school age. With a philosophy grounded in enriching early experiences and trusted by families for over two decades, O2B Early Education focuses on creating nurturing environments where children can learn, grow, and thrive.
Looking to transform how your team handles calls, follow-up, and enrollment?
Call Ai was designed to help childcare organizations turn overwhelming call volume into a clear, consistent, and high-performing enrollment process, starting with the very first ring.
Learn more about Call Ai here.
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