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The Cost vs. Value Conversation: How to Talk About Tuition with Confidence in an Affordability-Focused Market
Featuring Jennifer Conner, CEO of The Child Care Success Company Watch the full webinar replay here. As families face increasing financial pressures, conversations about tuition have become more sensitive than ever, and many childcare leaders struggle with how to communicate pricing in a way that's both empathetic and confident. We were honored to sit down with Jennifer Conner, CEO of The Child Care Success Company, for this practical, real-world session built for owners, dir
Daria Hall
3 days ago


Visiting the Planet of Enrollment
The destination the whole S.P.A.C.E. journey has been building toward. Welcome back, astronaut. We have traveled through Staff Management, Physical Environment, Administration, and Curriculum, and now we have reached our final destination on the S.P.A.C.E. journey: the Planet of Enrollment. This is the planet that started the conversation, and fittingly, it is the one we land on last. Because here is the truth: enrollment is not one planet among five. It is the destination th
Daria Hall
Jul 2


Read Your Templates Like a Parent Would
When's the last time you sat down and actually read through the emails and texts going out to your prospective families? Not to check that they sent, but to really read them the way a parent would for the first time? Do they sound like your center? Or do they sound like they could have come from anyone? As Tiffany Torres pointed out in her recent IKS Academy webinar, The Psychology of Parent Decision-Making: "Every family who finds your center is moving through a series of de
Samantha Kloorfain
Jul 2


The Psychology of Parent Decision-Making: What Every Child Care Leader Needs to Know
Featuring Tiffany Torres, Co-founder of Preschool Marketing Group Watch the full webinar replay here. Most child care centers are marketing to one moment in a family's journey. But parents don't simply stumble into enrollment. They research, compare, hesitate, and decide based on far more than a tour or a flyer, and the leaders who understand that psychology are the ones consistently winning families. We were thrilled to welcome Tiffany Torres, co-founder of Preschool Marketi
Daria Hall
Jun 26


The Untapped Enrollment Strategy Hiding in Your Community
How employer partnerships and community visibility work together to drive enrollment and amplify your ambassador network. Every June, as school lets out and routines shift, child care enrollment naturally dips as some families pull their kids for the summer. But summer doesn't have to be a slow season. In fact, it can be one of your most strategic ones. Working parents are figuring out summer care on the fly, and families are already starting to think about fall. That makes i
Samantha Kloorfain
Jun 3


Visiting the Planet of Curriculum
What role does it play in achieving a high level of enrollment? Welcome back, astronaut! Today we are making one of the most fascinating landings of our entire journey as we touch down on the Planet of Curriculum. Why This Planet Matters Ask most people what they remember about preschool, and you'll hear about a favorite teacher or a song they still hum today. Very few can tell you what they actually learned. And that is not a coincidence. When parents think about curriculum,
Daria Hall
Jun 2


Leading Through the Workforce Revolution: What Every Child Care Leader Needs to Know
Featuring Evelyn Knight, CEO & Founder of Child Care Business Professionals Watch the full webinar replay here. The world of work is being rewritten in real time, and child care is not exempt from the disruption. We were thrilled to welcome Evelyn Knight, Founder of Child Care Business Professionals and nationally recognized ECE leader, for this timely and thought-provoking session bringing fresh perspectives, real-world experience, and insights built specifically for the chi
Daria Hall
May 21


IntelliForms Just Got Better: Here's What's New
IntelliForms keeps getting smarter, and these latest updates mean less friction for families and less follow-up for your team. Payments and Submissions on Autopilot Enrollment nights are busy. Parents are squeezing in paperwork between bedtime routines, and your team shouldn't have to chase every payment to the finish line. Now parents have real-time visibility into where their submission stands, and once everything is confirmed, the process moves forward automatically. No gu
Daria Hall
May 6


Visiting the Planet of Administration
What role does it play in achieving a high level of enrollment? Welcome back, astronaut! You've landed on the Planet of Administration! This is where the tone is set, the culture is built, and all the moving parts of your program come together and find their direction. Why This Planet Matters Administration is truly the backbone of a quality program, and in a child care setting that responsibility rests primarily with two people: the director and the assistant director. The d
Daria Hall
May 5
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