Making Enrollment Easier: What We Learned from Our Latest IKS Academy Webinar
- Karen Titolo
- Apr 3
- 2 min read
Enrollment can feel like a never-ending puzzle—juggling phone inquiries, tours, email campaigns, waitlists, classrooms, integrations, and paperwork while trying to keep families engaged. But with the right strategies, it doesn’t have to be overwhelming.
At our recent We Know Enrollment – Let’s Make It Easier for You! webinar, Karen Blatter, IKS Training Program Director, and Kaia Gallop, IKS Success Engineer, tackled the biggest challenges child care providers face with enrollment. Here’s what we covered:
1. Phone Inquiries & Scripting
The first interaction with a prospective family is crucial.
We discussed:
How to structure phone inquiries to capture key details.
The importance of scripting responses for consistency and engagement.
Turning phone calls into scheduled tours.
2. How to Get Enrollments
Beyond just generating leads, we focused on securing enrollments:
How to nurture leads effectively.
The best follow-up strategies to keep families engaged.
Using personalization to increase conversions.
3. Data Fields & Organization
Having the right data helps streamline the enrollment process. Key takeaways included:
Identifying the essential data fields you need.
How to use data for personalized communication.
Automating follow-ups based on key data points.
4. Tour Scheduling & Follow-Ups
A great tour experience can make all the difference.
We covered:
How to schedule and organize tours efficiently.
What to say in follow-up emails to increase enrollment rates.
Personalizing the tour experience for each family.
5. Email Campaigns
A well-timed email can keep families engaged. Key insights included:
Essential emails to send to prospective parents.
Crafting subject lines that actually get opened.
Using automation to stay connected without extra work.
6. Waitlists & Classrooms
Managing waitlists and classroom transitions effectively:
Best practices for keeping waitlisted families engaged.
How to determine when to move a child off the waitlist.
Organizing classroom placements for smooth transitions.
7. Integrations & IntelliForms
When used effectively, technology can streamline the enrollment process. We explored:
How IKS integrations improve efficiency.
The benefits of IntelliForms for reducing paperwork.
Common mistakes and effective solutions.
Final Thoughts
Enrollment success isn’t just about filling spots—it’s about creating a smooth, stress-free experience for families and staff. With the strategies we discussed, you’ll be able to refine your approach and make enrollment easier than ever.
Watch the webinar here
Experience the benefits of IntelliKid Systems at your own pace. See for yourself—click below to start your self-guided demo.
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