Using Holiday Kindness to Boost Enrollment and Build Community

When’s the last time you thought about enrollment? It’s always in season! And with the holidays approaching, you have the perfect chance to spotlight kindness and sharing—the feel-good themes that parents love to see in action. Here’s how you can turn these heartwarming values into real enrollment boosters, one cheerful step at a time!

1. Show Off Your Values-Driven Curriculum in Fun Ways

Let’s show parents what kindness in action looks like! Use your website, newsletters, and social media to share all the sweet and thoughtful moments happening in your school. You could start a blog series or a “Kindness in Action” page with stories and photos of your holiday projects. Parents love knowing their kids are learning kindness, empathy, and self-expression alongside academics.

2. Host a “Kindness Open House”

Invite current and prospective families to a “Kindness Open House” where they can see—and join—your kindness-focused projects! Include a “giving project” like collecting donations of canned goods, gently used toys, or winter clothing for local shelters. Create a “Kindness Countdown” with daily activities where families can participate in acts of giving. This is a meaningful way to show the power of generosity during the season and help parents feel part of a nurturing school community.

3. Organize a Charity Drive with the Kids

Get the children involved in giving back with a simple charity drive! Set up collection bins for items like food, clothing, or toys that families can bring in, then share photos of the kids contributing. Parents love seeing their children involved in meaningful activities, and it’s a great way to show prospective families that your school is invested in creating thoughtful, generous little citizens.

4. Let Parents Tell Your Story Through Testimonials

Ask parents to share what your kindness-focused environment has meant for their kids. Got a story of a child who learned to make friends or be a helper in class? Or how about the pride a child felt after helping collect items for families in need? Include these stories in newsletters, on social media, or in a special section of your brochure. Real stories from real parents show prospective families the meaningful impact you’re making on young lives.

5. Share Social Media Snippets of Holiday Kindness

Turn your holiday kindness activities into social media gold! Share fun photos, short videos, and daily updates about your kindness projects, like a “Kindness Countdown” or a “Giving Project.” Parents can see your school’s vibrant, caring community in action, which builds excitement and encourages inquiries. Social media is your stage—so let the kindness shine!

6. Send a Holiday-Themed “Welcome to Our Community” Email

Reach out to families who’ve shown interest in your program with a holiday-themed email. Share how you’re teaching kindness and generosity this season, and invite them to join your nurturing community. A warm, festive message with some stories from the classroom can leave a memorable impression and keep your school top of mind.

7. Offer a Holiday Enrollment Special

Give families an extra nudge with a holiday enrollment incentive, like discounted registration fees for those who sign up before the new year. Market it as a “Holiday Special” to encourage families to take action. A small incentive can go a long way in creating excitement and encouraging families to commit.

Using kindness, sharing, and a little holiday spirit, these steps help you show parents what makes your school special. When they see that you’re not only a place for learning but also for building compassion, community, and generosity, they’ll be eager to enroll their little ones into your supportive, values-driven environment. Here’s to spreading kindness and making a difference—inside the classroom and throughout the community!