Is Your Google Business Profile Helping or Hurting Your Enrollment? Featuring Gwendolyn Guarino and Molly Rutty of Rose Marketing Solutions
- Daria Hall
- Mar 27
- 2 min read
When we think about our digital first impression, most of us picture our website. But for many parents searching for childcare, the Google Business Profile comes first. That's why we were thrilled to welcome Gwendolyn Guarino and Molly Rutty, the marketing experts from Rose Marketing Solutions, for this eye-opening webinar. With practical, childcare-specific advice, Gwen and Molly walked directors and owners through how to turn their Google Business Profile into one of their most powerful enrollment tools.
In this webinar, Gwen and Molly took us through some of the most important factors shaping how parents find and evaluate childcare centers online, including:
How ratings, photos, and reviews on your Google Business Profile are often the first thing parents see, long before they ever visit your website
How even a small difference in rating can determine whether a parent decides to book a tour
The common profile gaps that many centers don't even know they have, and how they quietly cost inquiries every day
How response time plays a major role in winning the enrollment
Simple, consistent actions any center can take this week to improve how parents perceive them online
Final Thoughts
Your Google Business Profile isn't just a listing. It's a living, working enrollment asset. When you keep it active, complete, and responsive, you're not just showing up in search results. You're building the trust that turns a search into a tour, and a tour into an enrolled family.
Meet the Experts
We are so grateful to Gwendolyn Guarino and Molly Rutty for sharing their expertise on this important topic.
Gwendolyn is a career Digital Ads Marketer with over 15 years of experience in the Google Ads and Facebook Ads platforms. For the last 7 years she has worked exclusively with Rose Marketing Solutions providing Peace of Mind for their clients, driving over 257,000 qualified leads to help them reach and surpass capacity. Molly is the Director of Client Partnerships and Growth, bringing over 20 years of sales and leadership experience and a passion for helping early childhood education owners grow enrollment and community impact.
These two marketing experts bring decades of combined experience, and we're lucky to have had them with us today!
Learn more about Rose Marketing Solutions and how they can help you deliver real results at rosemarketingsolutions.net. A huge thank you to everyone who joined us and brought such great energy and questions to the Q&A!
Watch the full webinar replay here.
Want to see how IntelliKid Systems can help you turn more interest into enrolled families? Jump into your self-guided demo today!
