Effective communication plays a pivotal role in the success of childcare centers, particularly when it comes to retaining current families and attracting new enrollments. In today's digital landscape, leveraging marketing automation and utilizing drip campaigns or workflows has become essential. A drip campaign or workflow is a series of automated, targeted messages sent over time to nurture leads and guide them through the enrollment process. These automated, targeted messaging sequences can nurture leads and guide prospective families through the enrollment process, ultimately showcasing the center's unique offerings and fostering trust. In this article, we will explore the power of drip campaigns and workflows and provide practical examples of how childcare centers can leverage them, with IKS as a strong partner, to boost enrollment. 1. Welcome Series: A warm welcome sets the foundation for a positive parent-center relationship. Upon receiving an inquiry or expressing interest, send a personalized welcome email introducing your center and highlighting its key features. Follow up with a series of emails that gradually provide valuable information about your curriculum, qualified staff, engaging activities, and testimonials from satisfied parents. This nurturing approach addresses any concerns or questions parents may have, instilling confidence in their decision to choose your childcare center. Example: "Welcome to ABC Childcare Center! Discover Our Engaging Programs, Meet Our Caring Educators, and Hear from Happy Parents." 2. Virtual Tour Campaign: In today's digital age, virtual tours have gained immense popularity. Create a captivating series of emails that take prospective parents on a virtual journey through your center. Showcase different classrooms, play areas, outdoor spaces, and specialized facilities through videos, photos, and personal stories. This immersive experience highlights the nurturing and stimulating environment your center offers, leaving a lasting impression on parents. Example: "Step Inside Our Center! Explore Our Bright and Spacious Classrooms, Colorful Play Areas, and Enchanting Outdoor Spaces." 3. Testimonial Campaign: Parents often seek reassurance through reviews and testimonials when selecting a childcare center. Develop a series of emails featuring testimonials from current parents who share their positive experiences and the transformative benefits their children have gained from attending your center. These testimonials serve as powerful social proof, building trust and confidence in the quality of care and education your center provides. Example: "Hear What Parents Say! Discover How Our Center Has Impacted Children's Growth and Development." 4. Exclusive Offer Campaign: Create a sense of urgency and exclusivity by offering limited-time promotions or discounts to prospective families who enroll within a specific timeframe. Craft a series of emails that highlight the exceptional value they will receive by choosing your center and emphasize the advantages of securing a spot before it's too late. This strategic approach compels parents to take action and solidify their decision to enroll their child in your center. Example: "Limited-Time Offer! Enroll Today and Enjoy a Special Discount on Registration Fees and First Month's Tuition." By incorporating well-crafted drip campaigns and workflows into their communication strategies, childcare centers can effectively showcase their unique offerings, build trust, and convert interested families into enrolled ones. Remember, the key to success lies in consistency and personalization. Tailor your messages to address the specific needs and interests of each lead, utilizing automation tools to schedule and send emails at strategic intervals. With effective communication and strategic enrollment campaigns, childcare centers can create a thriving and vibrant community, providing exceptional care and education to children and fostering long-lasting relationships with families. Schedule a demo with IKS: https://www.intellikidsystems.com/demo

Summer is the best time of the year to start your annual childcare planning! As the days get longer and the sun shines brighter, it's the ideal season to lay the foundation for a successful year ahead. Take advantage of the slower pace and the energy of the summer months to engage in intentional planning, organizing events, and setting goals for your childcare business. By starting now, you'll be well-prepared to provide an enriching and memorable experience for both children and staff throughout the coming year. So, let the sunny vibes inspire you as you dive into your annual childcare planning process! Follow these steps to create a well-organized, intentional, and enjoyable calendar: 1. Start with the major events: Plug in recurring events like graduations, holiday events, art shows, and special days (e.g., Mother's Day, Father's Day, Week of the Young Child, Fall Festival). These events happen every year. Consider events that may have flexible dates or occur annually, but require scheduling, such as staff training days or conferences. 2. Determine the five W's: For each major event, identify: WHO is responsible for organizing the event? Delegate tasks to ensure everyone has a role. WHAT needs to be done or delegated? Plan out food, decorations, activities, and any other requirements in advance. WHERE will the event take place? Consider indoor and outdoor options, and have a backup plan for inclement weather. WHEN is the event happening? Set the date, time, and duration. WHY is the event taking place? Define the purpose behind each event, whether it's boosting morale, marketing, or simply having fun. 3. Plug in meetings: Schedule regular staff meetings and any other relevant meetings, such as directors' meetings or leadership meetings. Plan for food and supplies using the same five W's approach. 4. Weekly themed activities: Consider adding weekly theme days or activities to keep the atmosphere engaging and exciting. Like crazy hair day. Consider weekly gratitude activities such as teacher of the week, child of the week etc. Apply the five W's to ensure successful and enjoyable experiences. 5. Make room for FUN or new things each year: Intentionally plan for fun days and events to keep morale high and create memorable experiences. Utilize the Oddball Holiday Marketing Calendar for inspiration, choosing fun and wacky holidays to celebrate throughout the year. Apply the five W's to ensure successful and enjoyable experiences. 6. Schedule one-on-one time: Block off time on your calendar for individual meetings with team members to foster communication and strengthen relationships. Although all the five W's may not be required, simply having them scheduled will benefit your connection with your team. 7. Evaluate every month: Plan dedicated time to evaluate your calendar each month. Reflect on events and determine whether they were executed as planned, identifying any missed opportunities. Review the upcoming month's calendar and make necessary adjustments. Remember to involve your team in the planning process, allowing them to contribute ideas and take on special roles. By doing so, you'll create a sense of value, appreciation, and ownership within your business, resulting in a fun-filled and engaging environment. Get ready for a year filled with intentional planning, exciting events, and lots of fun!

While being logged into your IKS account, access more information on creating email designs with our Drag and Drop Editor within our Help Center here. Creating engaging emails in the childcare industry with IntelliKid Systems can help attract and retain customers. Here are some tips to create compelling and effective emails that capture attention and inspire parents to take action: 1. Build a Strong Subject Line: Grab the reader's attention with a subject line that is both informative and enticing. For example, "Discover Fun and Educational Activities for Your Little Learner!" You can use placeholders in your subject line, eg.: [[lead.firstName]] or [[location.name]]. 2. Personalize Your Emails: Addressing parents by their first name adds a personal touch and shows that you value them individually. When creating a campaign, include placeholders for [[lead.firstName]]. Personalization makes your emails feel more relevant and tailored to their needs, fostering a stronger connection. 3. Target Your Campaigns: In the childcare industry, you serve a wide range of families with diverse needs and interests. Targeting your campaign by selecting filters based on criteria such as age group, location or age ranges allows you to create targeted messages. This ensures that parents receive content relevant to their situation, increasing the chances of engagement. 4. Include interactive content: With our Drag and Drop Editor, you can incorporate interactive elements like videos, images, or GIFs that make the email visually appealing and interesting for recipients. For instance, you can showcase a video of children engaging in learning activities at your childcare center. 5. Include a Clear Call-to-Action (CTA): A strong CTA is essential to drive click rates and conversions. Clearly communicate what you want parents to do next, whether it's scheduling a tour, registering for an event, or exploring your website for more information. Use action-oriented words like "Book Now," "Learn More," or "Get Started" to encourage immediate action. 6. Use Testimonials and Social Proof: Including testimonials from satisfied parents or highlighting positive reviews can significantly boost engagement. Genuine testimonials create social proof and build trust among your readers. Consider using quotes or snippets from parents who have had positive experiences with your childcare center, showcasing the benefits they have seen firsthand. 7. Optimize for Mobile: With the increasing use of smartphones, it's vital to ensure your emails are mobile-friendly. With our Drag and Drop Editor, you can optimize your emails for smaller screens, ensuring that images, text, and the CTA are easily visible and clickable. A mobile-responsive design guarantees a seamless experience, increasing the likelihood of parents engaging with your emails. Creating engaging emails is an effective way for your team to connect with parents, build relationships, and increase click rates. Implement the strategies discussed above, focusing on personalized content, strong subject lines, targeted segments, and clear calls-to-action. By crafting compelling emails, you will be able to cultivate higher parent engagement, drive click rates, and ultimately, increase enrollment and the success of your childcare center. At IKS, we are all about providing solutions to make your processes more seamless and efficient. For any further assistance or questions, feel free to reach out to one of our Success Engineers via email, or through our convenient Support Chat. Thank you! IKS Academy Check out this blog post, Unleashing the Power of Core Beliefs: Elevate Your Positivity! to dive into the world of core beliefs and discover how they can transform your life for the better. Learn about the impact of core beliefs on our attitudes, emotions, and behaviors, and explore how changing these beliefs is within your grasp.

Lauren Small, MBA, has been an entrepreneur, educator and business coach for over 30 years. She is the CEO and Founder of Early Education Business Consultants (EEBC)—an innovative firm she conceived after noticing a serious gap in the preschool/child care industry. Programs were struggling to keep their doors open because, even when they excelled in educating and caring for children, their leaders often lacked basic business skills. Already a Small Business Development Center certified business analyst, Lauren decided to focus on helping child care providers improve their business systems, practices and automation. She believed this was the key to transforming them into profitable, high-quality operations. To date, Lauren has consulted with several hundred early childhood programs, both nationally and in her community of Hampton Roads, Virginia. In 2010, Lauren launched the Early Education Business Program—an eight-part course that encourages and trains early childhood businesses on best practices. The program has consistently caused businesses to increase enrollment and decrease employee turnover, creating an average 25% increase in annual revenue. More than 400 child care providers have graduated from this award-winning program. In 2015, Lauren established the Directors Leadership Academy in each of the five cities of Hampton Roads, focused on business and pedagogical leadership development of owners and directors. In 2019, she was the lead consultant in creating the Hampton Roads Shared Services Alliance —helping early childhood businesses streamline their operations and save time and money by outsourcing back-office administration to a shared system. In 2020, Lauren received the Women in Business Achievement Award from Inside Business Magazine Hampton Roads. She continues to be recognized for her work, and is a sought-after speaker and workshop presenter at conferences across the nation. In this webinar , Lauren reminded us of the power of positivity as it relates to hiring – to never give up and to continuously strive for effective hiring practices. She provided practical tips about marketing for staff, employing strategic planning, and adopting a systems mindset. Lauren demonstrated how to craft compelling job advertisements that yield positive outcomes and stressed the significance of utilizing technology to attract prospective childcare candidates effectively. Finally, Lauren delved into the critical aspect of creating a positive climate and culture to retain staff. She defined climate as "The collective perceptions of staff about the quality of work life in a particular setting," and described culture as "Shaped by the personalities that come together and the leadership that guides them."

Greetings, dedicated educators, visionary owners, and insightful directors! In the enchanting realm of early childhood education, one topic reigns supreme: play. We engage in discussions with parents, underline its significance, and advocate for the value of play-based learning. But here's the question that fuels our passion: How do we, as educators, spark that essential curiosity in children, propelling them into the realm of imaginative play? Today, we embark on an exhilarating journey to unveil the enchanting art of nurturing curiosity through boundless exploration within your early childhood setting. As educators, we deeply comprehend that children's play acts as the heartbeat of their learning journey. However, have we taken a moment to reflect on the profound and harmonious connection between play and curiosity? These two entities aren't distant acquaintances; rather, they form a dynamic partnership that propels holistic development. But the real question is: How do we stoke curiosity through the avenue of play? At the threshold of each school year, we invest time in acquainting children with classroom rules and responsibilities, establishing the foundation for a conducive learning environment. Yet, there exists a delicate equilibrium to be struck between structure and play, between rules and curiosity. Picture a classroom that transforms into a bustling hub of exploration and learning. Instead of constraining play to specific corners, envision an environment where unexpected materials find their way into diverse learning centers. This vision involves granting children the liberty to wander, armed with materials, across different spaces. Better yet, plan areas where unexpected materials are present. Encourage children to document their own creativity and learning by providing writing materials in every learning center. Empowering children to employ materials in unanticipated ways cultivates a culture of unbridled exploration. As they venture beyond designated play areas, they forge novel connections, weave intricate narratives, and craft imaginative ideas. A simple dollhouse morphs into a bustling space station; building blocks become bridges to unexplored realms. This unscripted process sparks innovation, causing curiosity to bloom into ingenious thinking and extended learning. It's about embracing the spirited mess that accompanies explorative learning. From experimenting with watercolors at math stations to discovering shapes in the music corner, let play evolve naturally. Ready to embark on this electrifying journey? Here are some actionable tips to set your voyage in motion: Craft a Curious Haven: Design an environment that beckons curiosity. Strategically arrange materials, ensuring they're accessible and inviting in every corner of the room. Set Safe Exploration Rules: Celebrate the wanderlust of young minds while prioritizing safety... Encourage children to explore various areas while ensuring they transport, handle and use materials in a secure and safe manner. Safety is paramount, especially when liquids or fragile items are involved. Capture the Essence of Curiosity: Capture snapshots of children engrossed in their imaginative explorations. Have them articulate their experiences and discoveries, then proudly display these visual narratives, inviting the learning community and parents to bask in the vivacious curiosity at play. Welcome the Unexpected: Embrace the enchanting surprises emerging as children weave concepts, sculpting unique narratives that even your imagination might not have conjured. Cultivate a Cleanup Ethic: Transform cleanup into a communal venture. Establish routines where children collectively tidy up post-adventures. This not only fosters accountability but also guarantees a fresh canvas for future explorations. As you step into your classroom's vibrant embrace each day, remember your pivotal role in nurturing boundless curiosity within young learners. By embracing curiosity-driven play, you're sowing the seeds of exploration, innovation, and lifelong learning. So, spread your wings, explore every corner of your space, and witness curiosity blooming like a vibrant kaleidoscope of ideas. Through this awe-inspiring journey, you're not just fostering curiosity; you're nurturing a generation of bold thinkers and imaginative creators. With each playful interaction, you're leaving an indelible mark on their lives. Let's celebrate curiosity, empower play, and watch the enchanting magic unfurl!

Exit interviews are a valuable tool for understanding the reasons why employees are leaving your child care organization. Conducting these interviews in a thoughtful and results-oriented manner can provide actionable insights to improve your working environment and reduce staff turnover. Here's how to effectively conduct exit interviews for meaningful results: 1. Timing and Approach: Schedule the exit interview shortly before or after the employee's departure, ensuring it occurs while their experiences and reasons for leaving are fresh in their minds. Choose an approach that makes the departing employee feel comfortable. This can be done in person, over the phone, or through written surveys, depending on their preference. It’s worth mentioning that written surveys often don’t give us the full picture. You see, most employees don’t really have time or motivation to fill out these surveys. They might jot down a few quick answers, but it’s tough to get into the nitty-gritty details through checkboxes and comment boxes alone. To truly understand why someone is leaving and how we can improve, it often takes a face-to-face chat or a friendly phone call where they feel comfortable sharing their thoughts openly. 2. Prepare for the Interview: Review the departing employee's work history, performance evaluations, and any relevant feedback or incidents. This background information will help you ask specific and relevant questions during the interview. 3. Create a Safe and Non-Blame Environment: Ensure that the exit interview is a safe space where departing employees can openly and honestly share their thoughts and experiences without fear of retaliation or judgment. Assure them that their feedback will remain confidential. 4. Ask Open-Ended Questions: Encourage departing employees to share their experiences and reasons for leaving in their own words. Ask open-ended questions such as: "What factors contributed to your decision to leave?" "Were there specific challenges or concerns during your time here?" "What aspects of our childcare environment do you think we can improve?" "Is there anything that you found particularly rewarding about working here?" 5. Listen Actively: Pay close attention to what the departing employee is saying, and avoid interrupting or defending the organization during the interview. Let them express their thoughts fully. 6. Probe for Details: When necessary, ask follow-up questions to dig deeper into specific issues or concerns. For example, if they mention "communication problems," ask for examples or specifics to better understand the issue. 7. Take Comprehensive Notes: Document the conversation thoroughly, recording both the positive and negative feedback. This documentation will serve as a reference for identifying trends and areas for improvement. 8. The Only Reason is Money: When an employee cites monetary concerns as their primary reason for departure, it's essential to explore potential solutions. Are there opportunities for them to increase their income, perhaps through promotions or other job roles within the organization? Additionally, are there upcoming employee childcare discounts or benefits that could help them save on expenses? 9. Express Appreciation and Empathy: Thank departing employees for their contributions and express empathy for their decision to leave. Acknowledge their feedback and assure them that their input is valuable in improving the organization. 10. The Doors are Always Open If You Want To Return: Toward the end of the interview, extend a heartfelt invitation for them to return should circumstances change. Emphasize that the doors of your childcare center are always open. Just as life's journey can take unexpected turns, it can also circle back to familiar places. Assure them of your school's perpetual welcome, ready to embrace them whenever they may decide to rejoin the school community. This open-door policy symbolizes the enduring bonds and warmth that define your childcare environment. 11. Provide Closure and Next Steps: Before concluding the interview, discuss any outstanding matters, such as returning company property, final paychecks and how to get tax documents. Provide information on how the organization will address their feedback and any relevant changes or improvements. 12. Analyze Feedback and Take Action: After the exit interview, review the feedback received from departing employees. Look for recurring themes or issues that require attention. Collaborate with relevant departments or teams to develop action plans for addressing identified concerns. Prioritize changes that will have the most significant impact on retaining staff and improving the working environment. Communicate the results of exit interviews and the action plan to your current employees to demonstrate your commitment to their satisfaction and well-being. 13. Follow Up: Periodically follow up with current employees to inform them of the progress made based on feedback from exit interviews. This shows your dedication to continuous improvement. Exit interviews are an essential tool for retaining staff and enhancing your childcare working environment. When conducted with empathy, active listening, and a commitment to making meaningful changes, they can provide valuable insights that contribute to a more positive and supportive workplace culture.

Navigating Social Media, Fostering Community, and Cultivating Gratitude in the Childcare Field to Combat Loneliness. In the childcare profession, we frequently play multiple roles – from caregivers and educators to mentors. Amidst the fulfilling moments and heartwarming interactions, it's natural to occasionally glance at the highlight reels of others' lives on social media and wonder, "Is everyone else's life so amazing?" The Social Media Paradox: Social media has become an integral part of our lives, offering both inspiration and challenges. It's a platform where we celebrate achievements, connect with others, and stay informed. However, it can also cast a shadow of comparison, influencing our mindset and self-esteem. The seemingly perfect lives of others can leave us feeling less accomplished or content with our own experiences, even though they may be equally valuable. In an increasingly connected world, it may seem paradoxical that loneliness is on the rise. Yet, the reality is that the digital age, while fostering virtual connections, can sometimes leave us feeling more isolated than ever. And this sense of loneliness can touch every corner of our lives, including the vital realm of childcare. Childcare employees are the unsung heroes of our communities, dedicating themselves to the well-being and development of the next generation. However, this noble profession often comes with its unique set of challenges, including the risk of social isolation. In the childcare field, where our primary focus is nurturing and educating the next generation, the impact of social media can be profound. We're not immune to the allure of curated posts, stunning family photos, or the achievements of our peers in the industry. The Loneliness Epidemic: Loneliness is a universal experience, and it doesn't discriminate. Even those in nurturing roles, like childcare employees, can face feelings of isolation. Long hours, demanding schedules, and the emotionally draining nature of the job can sometimes lead to social disconnection. The Toll on Well-being: Loneliness isn't just an emotional challenge; it can take a toll on physical health and overall well-being. For childcare employees, who work tirelessly to create safe, supportive environments for children, battling loneliness is essential not only for their own sake but for the children they care for. Combating Loneliness in the Childcare Field: Embrace a Mindset Shift: Encourage a mindset shift within your childcare community. Remind employees that combating loneliness and nurturing well-being begins with each individual. Encourage a more open and supportive culture where sharing personal experiences, struggles, and triumphs is celebrated. By changing the way we think about and address loneliness, we can collectively create a more connected and vibrant environment for all. Fostering a Strong Childcare Family: To create a workplace culture that makes employees feel like part of a childcare family, it's essential to prioritize unity, empathy, and support. Encourage open communication, collaboration, and shared goals. Recognize and celebrate the unique contributions of each team member. Organize team-building activities and regular staff meetings to ensure everyone's voices are heard and valued. Build a Supportive Community: Encourage regular team meetings and opportunities for employees to connect. Creating a sense of belonging within the workplace can help combat loneliness. Organize themed potluck dinners where employees bring dishes from their cultural backgrounds. From homemade enchiladas to savory samosas, these events not only tickle the taste buds but also introduce everyone to the rich tapestry of flavors and traditions within your childcare family. Host "Crafting Workshops" where employees can explore their creative sides. From painting and pottery to DIY projects, these workshops offer a fun and therapeutic way to bond over shared artistic endeavors. Host a "Favorite Things" exchange, where employees bring in a small, cherished item and share its significance with their colleagues. It's a delightful way to reveal personal stories and connect on a deeper level. Mentorship Programs: Establish mentorship programs to foster connections between seasoned employees and newcomers. These relationships can offer guidance, support, and companionship. Recognizing and Rewarding Mentors: Mentors play a pivotal role in the growth and development of their colleagues. Recognizing their contributions through bonuses or incentives can be a way to express appreciation. However, fostering a mentorship culture that values knowledge sharing and personal growth is equally important. Encourage mentors to lead by example and inspire their peers. Establish an "Employee Appreciation Wall" where colleagues can leave notes of gratitude and encouragement for one another. This visual display of appreciation serves as a constant reminder that their work is valued and admired. Employee Well-being Initiatives: Promote self-care and well-being initiatives within your childcare facility. Encourage employees to take breaks, engage in stress-reduction practices, and prioritize their health. Implement "Wellness Challenges" where teams compete in activities like step counts, meditation minutes, or fitness goals. These challenges not only promote health but also encourage camaraderie, as teams cheer each other on to victory. Create a "Garden Therapy" initiative by transforming a corner of your childcare facility into a green oasis. Employees can tend to plants during breaks, fostering a sense of belonging while enjoying the calming effects of nature. Think seasonally and what to grow per season. Introduce a "Care Buddy Program" where employees are paired up to check in on each other's well-being. These buddy pairs provide mutual support, building a safety net of friendship and understanding. Encourage Social Engagement: Organize social activities outside of work hours to provide employees with opportunities to relax, socialize, and strengthen their bonds. From casual gatherings like picnics or game nights to community service activities, these events foster a sense of togetherness. As Halloween, Thanksgiving, and the winter season approach, consider a variety of activities to suit everyone's interests. Cultivating Gratitude: Gratitude is a powerful antidote to the comparison trap. Encourage employees to keep gratitude journals or engage in daily reflections. Recognizing and celebrating small wins and moments of joy can shift the focus from what's lacking to what's abundant in their lives. Celebrate Small Acts of Kindness: Recognize and celebrate small acts of kindness within your childcare family. Whether it's an employee going the extra mile to support a colleague or a thoughtful gesture toward a child, these moments bring joy and further strengthen the bonds among your dedicated employees. Open Lines of Communication: Create a safe space for employees to discuss their feelings of loneliness and seek support from supervisors or peers. The childcare field is a nurturing profession, but it's essential to remember that the caregivers need care too. Combating loneliness in the childcare industry is a collective effort that starts with building a supportive community, fostering connections, and prioritizing the well-being of every employee. By addressing loneliness, we ensure that the caregivers remain emotionally fulfilled and capable of providing the best possible care to the children they serve. In this shared journey, we build not only stronger bonds among our childcare professionals but also a brighter future for our children.

This week’s IntelliTip is here to make sure that you’re getting the most out of IntelliKid Systems! After your Onboarding and Training calls, be sure to update your phone number anywhere it is currently listed. This would include, but is definitely not limited to, your website, Facebook, Yelp, and Google Reviews. The IKS Enrollment Number redirects to your center’s phone number. While being logged into your IKS account, access more step-by-step information on phone settings within our Help Center here. Once your phone number is updated, leads will come into IKS via the Enrollment Number assigned to your center. If you hear the whisper message say “Incoming Lead,” be on your A-game— a new family is calling! And remember, our system will automatically record calls with new leads. Focus on the conversation at hand and less on writing down their information. Come back to gather their information and play the call recording once the call is over. Learn more about call recordings here.

Unlocking Convenience and Empowerment: Imagine a world where parents can effortlessly schedule tours of your childcare facility at their own convenience, day or night, without needing to make countless phone calls or send multiple emails. Self-scheduling tours offer precisely that. It's a game-changer in the world of childcare enrollments. Empowering Parents: Self-scheduling tours put the power in the hands of parents. They can choose a time that suits their schedule, ensuring they arrive in the best frame of mind to explore your facility. This level of convenience sends a powerful message: "We value your time, and we're here to make your life easier." Higher Conversion Rates: In the fast-paced world of childcare, speed is often of the essence. With self-scheduling, interested parents can book a tour when their interest is at its peak. The result? Higher conversion rates. More parents who experience your facility in a way that suits them are more likely to enroll their children. A Competitive Edge: By adopting self-scheduling tours, you set your childcare center apart from the competition. Parents are looking for innovation and convenience. Being a trendsetter in this area not only enhances your reputation but also makes you the go-to choice in your community. Data-Driven Insights: Self-scheduling also opens the door to valuable data insights. You can gather data on when parents are most interested in touring your facility, what aspects they are most curious about, and more. This information helps you tailor your offerings to meet the specific needs and interests of parents. Positive First Impressions: First impressions matter, and with self-scheduling, you set the stage for a positive experience from the very start. When parents find it easy to schedule a tour, they enter your facility with a positive mindset, eager to explore and learn more. This enthusiasm can significantly impact their decision to enroll. The Future of Childcare Enrollments: Self-scheduling tours aren't just a trend; they're the future of childcare enrollments. By embracing this innovation, you not only streamline the process but also ensure your childcare center remains relevant, efficient, and parent-focused in the years to come. It's time to make childcare enrollments smoother, more parent-friendly, and efficient. Self-scheduling tours can make this vision a reality and bring excitement back to the enrollment process. So, why wait? Get excited about the future and start offering self-scheduling tours at your childcare center today! If you would like to get more information or schedule a demo of IntelliKid Systems, click here!

Ideas to Make It Extra Special for Parents and Providers The holiday season is a truly magical time of the year, and nowhere is this enchantment more palpable than in childcare centers. It's a time when children's eyes sparkle with wonder, when the air is filled with the scent of freshly baked cookies, and when the spirit of giving and togetherness fills our hearts. In childcare, the holidays are even more special because they provide a unique opportunity to create memorable experiences for children while also thinking about innovative ways to support parents and boost your childcare business. In this blog post, we'll explore the specialness of holidays in childcare and share some extra-curricular ideas that can save parents time and energy while making extra money for childcare providers. Embracing the Magic of the Season Childcare centers are a hub of joy and learning throughout the year, but there's something extra enchanting about the holidays. Here are a few reasons why holidays in childcare are so special: Creating Lasting Memories: Holidays offer a chance to create magical memories for children. From decorating Christmas trees to crafting Hanukkah menorahs, these experiences will stay with them for years to come. Fostering a Sense of Community: The holidays bring people together, and childcare centers are no exception. They offer a space where diverse traditions and celebrations can be shared, fostering a sense of unity among children and their families. Learning through Fun: The holidays are an excellent opportunity for educational activities disguised as fun. Whether it's counting ornaments, learning about different cultures, or understanding the concept of giving, there are countless teaching moments. Extra-Curricular Ideas to Benefit All The holiday season is a remarkable time for children and can present unique and significant opportunities for childcare providers. Beyond being a time of joy, wonder, and celebration for the children under our care, it also offers childcare centers a valuable chance to explore innovative ways to support parents while simultaneously enhancing their business. Parents experience heightened demands on their time during this season, and childcare providers can offer solutions that not only save time but also generate additional value. It's a time for childcare providers to think creatively about how they can strengthen their role in supporting parents while further advancing their business. In this discussion, we'll explore several extra-curricular ideas that bring benefits to everyone involved – parents, children, and childcare providers alike. Holiday Workshops: Imagine the smiles on children's faces as they engage in holiday-themed workshops and craft sessions. These activities serve a dual purpose: they provide valuable learning experiences and create wonderful keepsakes for the kids to cherish. As a childcare provider, hosting these workshops not only enriches your curriculum but also offers parents a unique and convenient solution for holiday gifts. Parents will appreciate the thoughtfulness of handmade gifts, and you can modestly charge for these workshops, creating an additional revenue stream for your center. Extended Hours: The holiday season can be a whirlwind of activities for parents. With work deadlines, holiday shopping, and festive preparations, their schedules can become increasingly hectic. By offering extended childcare hours during this time, you become a lifesaver for busy parents, providing them with the valuable gift of time during this hectic season. While this thoughtful service can alleviate some of the stress associated with the holidays, it's important to consider staffing and licensing requirements carefully to ensure everything operates smoothly. Charging a fee for extended hours not only makes your services more accessible but also contributes to your center's financial sustainability. Parents’ Night Out: Parents deserve a break during the holiday rush, and you can provide just that. Organize a "Parents’ Night Out" event, where parents can drop off their kids for a few hours of supervised fun and entertainment. This not only grants parents precious time for holiday shopping or relaxation but also strengthens the bond between parents and your childcare center. Charge a reasonable fee for this service, and parents will gladly welcome the respite, while you benefit from increased revenue and goodwill. Holiday Meals and Treats: Holiday feasts are an integral part of the season. Offering special holiday meals and treats for the children in your care can be a tremendous relief for busy parents. Knowing that their children are well-fed during the holiday weeks, parents can cross one more item off their long to-do list. Plus, this extra service can provide an additional source of income for your childcare business. Gift-Wrapping Service: One of the most time-consuming tasks during the holidays is gift wrapping. Why not offer a gift-wrapping service to parents? You can organize gift-wrapping stations at your childcare center and charge a modest fee for this service. Parents will not only appreciate the convenience but also the beautifully wrapped presents that add to the holiday spirit. This idea offers a win-win scenario, as it saves parents time and energy and generates supplementary income for your center. Virtual Events: In an increasingly digital world, consider hosting virtual holiday events or sing-alongs for parents who may not be able to attend in person. Virtual events provide flexibility for parents who might have work commitments or live at a distance. You can charge a small fee for participation in these virtual gatherings, and it's a great way to enhance your service offerings during the holiday season. Personalize: Adding a personal touch to the holiday season is a wonderful way to capture the magic of this special time for children. You can achieve this by crafting personalized ornaments, frames, photos, and decorations. These creative ideas are not only easy for our dedicated staff but also allow us to preserve the unique essence of each child's experience. By snapping a photo or capturing a tiny handprint, our team infuses their creativity to transform these mementos into something truly special for parents. As we all know, children grow and change so quickly, and by featuring the children's photos taken at school and adding a date, we're able to create cherished keepsakes that parents will hold dear for years to come. It's a heartfelt way to celebrate each child's journey and the beautiful memories we create together during the holiday season. By exploring these extra-curricular ideas, childcare providers can create a win-win situation. Parents experience less stress and more convenience during the holidays, while childcare centers generate additional income. It's a true testament to the spirit of giving and community that defines this wonderful time of year. Holidays in childcare are a time of enchantment, learning, and community. They provide a unique opportunity to create special moments for children while thinking creatively about ways to support parents and boost your childcare business. By offering extra-curricular services and events during the holiday season, you can make a difference in the lives of children and parents alike while also creating a thriving childcare business. Embrace the magic of the holidays, and watch your childcare center shine brighter than ever before.

At your child care center, we understand that convenience is key for parents when it comes to submitting registration documents. That's why we've introduced IntelliForms, a user-friendly platform designed to streamline the document submission process. For your dedicated staff, ensuring that parents can navigate this system seamlessly is a top priority. In this blog, we'll break down the step-by-step instructions for staff to assist parents in submitting registration documents online with ease. Additionally, while being logged into your IKS account, access more step-by-step information regarding parents using IntelliForms within our Help Center collection here . Step 1: Getting Started When a parent is ready to complete a registration package, they'll start by clicking on the provided package URL. The first step involves entering essential information such as First Name, Last Name, Email, and Phone. After inputting these details, they will select "Start." Step 2: Authentication Code (If needed) If parents are submitting the registration on a different device than their email is on or wish to use your center's device, they can click on "Click here if your email is on a different device." An authentication code will be sent to their email or phone number, valid for 5 minutes. Entering the code on the registration page allows them to proceed with document submission. Step 3: Email Confirmation Parents will then receive an email containing a link to start filling out the registration documents. By clicking the provided button within the email, they will be directed to their online document package. When logged into IntelliForms and viewing the package, you will see when a parent has registered for a package and where they are in the submission process. The date and time the package was created is when the email with a button link to submit their package was sent to them. If they state they have not received the email, ask them to check their inbox and junk folder for this date and time. If they cannot locate the email, you can click the “Resend Link” and the email will be resent to them. Step 4: Document Submission Upon entering their package, parents will see a list of documents on the left-hand side that need to be submitted. Clicking on a document will initiate the filling-out process. Required fields are marked in red boxes, ensuring that no crucial information is missed. After completing a form, parents should click "Save" before moving on to the next form or file upload. For mobile users, tapping on the three lines in the top-left corner of the screen grants access to the document window. In this window they will see the “Save” button to save the completed document. Parents can save their progress on a document by clicking "Save" and return later to finish the document. Once all required fields are submitted correctly, the system will show a green checkmark next to the document. If they save the document and all required fields are not complete, they will see a red exclamation mark. Step 5: Submission Validation Once all the required documents/uploads are saved, and all the required fields are filled in, the "Submit" button will turn from gray to blue, indicating that the package is ready for submission. If the button remains gray, it signifies that something still needs completion. If the package includes a payment, they will need to complete the payment before the package will be submitted. When logged into IntelliForms and viewing the package you can see where the parent is in the submission process. When a parent has started filling out the package, you will see the time and date of when they started filling out their documents. Under “Documents” you will see either a gray, red or blue circle. Gray means the parent has not started filling in that document. The red circle means the parent has started filling out the document and has saved their progress but has not completed all required fields on the document. The blue circle means the document is filled in and successfully saved. With this comprehensive guide, staff can confidently navigate the IntelliForms platform and help parents with submissions for a seamless document submission experience. While the step-by-step instructions empower your staff to troubleshoot any potential issues, our dedicated Success Engineers are a chat away and ready to assist should additional support be required.

Keeping your current clients happy, involved and attending your childcare center is as important as initial enrollment efforts. Having great customer retention means that you can benefit long-term from the effort you put into marketing your business and focus your efforts on making a real difference for the kids in your care today. Effective customer retention means knowing what your customer wants and giving it to them – all the time! Here are some simple tips for customer retention: Build relationships with families! We’ve heard this over and over but the truth is that relationships are the foundation for a childcare facility. Relationships shape the way we see the world and affect how we perceive people, places and things. When we develop strong relationships with families, we strengthen the bond between the home and the school. Here are some tips to strengthen relationships: Celebrate everything! Birthdays, enrollment anniversaries, new siblings in a family, holidays, achievements and other family events in the lives of your children and staff. When you find a way to treat your families in a special way on noteworthy occasions, it shows that you care about them. When birthdays or enrollment anniversaries roll around, be sure to send a card, wish them well on your entryway bulletin board or whiteboard, share social posts celebrating your families, and/or mention them in your weekly/monthly newsletter. Invite families to participate! It is important to build a sense of community among the families in your child care program. Find ways to involve them in some of the happenings at your school. They could take part in planning activities, carrying out special projects or events, being on a parent board providing input on important decisions, or they simply could be invited to read stories to the class or attend a parent activity (such as a Mother’s Day tea or a family picnic). It’s easy to walk away from a program you feel no connection to. However, when your families feel like they are part of a school family, it’s much harder to walk away. Leverage Social Media. Use your social media platforms to connect with parents and families and establish a positive image for your center. Sharing upcoming events or new safety procedures can build trust with potential customers as they know your center is working to provide a high quality and safe learning environment for their kids. Taking advantage of social media is a great, easy and free way to help get the word out about your center and boost enrollment. You can’t over communicate. Many parents are busy and may not see posted information. Use all forms of communication everyday as much as possible. Make sure all the important news is shared through multiple channels to ensure that all your parents and followers see it. You and your team need to make sure you are consistently updating your parent app, sharing photos whenever you can, using social media to make announcements and share news, compiling a weekly or monthly e-newsletter, posting important announcements near the check-in station at your school….and more. Listen to Feedback. Listening to feedback and acting on it is a great opportunity to build rapport with parents and show them that their insights are valued. Centers can gather feedback from parents through a survey, or simply by asking them: “What can we do better?” Parents who feel like they have a say in their child’s care are more likely to stay a part of your child care community.