When's the last time you sat down and actually read through the emails and texts going out to your prospective families? Not to check that they sent, but to really read them the way a parent would for the first time? Do they sound like your center? Or do they sound like they could have come from anyone? As Tiffany Torres pointed out in her recent IKS Academy webinar, The Psychology of Parent Decision-Making: "Every family who finds your center is moving through a series of de