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Why Modern Parents Expect a Digital Experience (and How to Offer It)
The childcare industry has evolved significantly over the years, and parent expectations have evolved right along with it. Today’s modern parents, many of whom are Gen Z or younger millennials, have grown up in a digital-first world. They expect speed, convenience, transparency, and open communication from every service they interact with, including childcare centers. For centers still relying heavily on traditional processes, this shift can feel overwhelming. However, for th

Samantha Kloorfain
Jan 14


First Impressions That Fill Classrooms: Mastering the Art of Phone Calls, Scripts, and Booking More Tours
Enrollment is the number one driver of revenue in every early childhood program, but many schools unknowingly lose hundreds of thousands of dollars each year simply by missing opportunities on the phone. In our recent IKS Academy webinar with Chelsea Reue, a Child Care Sales Specialist, licensed real estate agent, and host of The Business of Preschool Podcast , we explored how strengthening your phone practices can transform your school’s financial health, boost family trust,
Daria Hall
Nov 27, 2025
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