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First Impressions That Fill Classrooms: Mastering the Art of Phone Calls, Scripts, and Booking More Tours

Enrollment is the number one driver of revenue in every early childhood program, but many schools unknowingly lose hundreds of thousands of dollars each year simply by missing opportunities on the phone. In our recent IKS Academy webinar with Chelsea Reue, a Child Care Sales Specialist, licensed real estate agent, and host of The Business of Preschool Podcast, we explored how strengthening your phone practices can transform your school’s financial health, boost family trust, and help you serve more children with confidence. Known for blending financial expertise with compassionate guidance, Chelsea brought real-world strategies that make enrollment conversations both effective and natural.


This session broke down the real impact of capturing opportunity, the psychology of today’s parent callers, and the practical systems that turn each inquiry into a warm, meaningful connection.


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Here’s What We Covered


  • The true cost of missed enrollment opportunities 

  • The critical role of the phone in shaping first impressions and standing out from the competition

  • What today’s parents are really looking for during inquiry calls 

  • How phone scripts create consistency and confidence while guiding teams toward successful enrollment conversations


Final Thoughts


Your phone practices have the power to transform your school both financially and culturally. When your team approaches every call with clarity, professionalism, and genuine care, enrollment grows, trust strengthens, and families feel confident choosing your program.


Every call is an opportunity. With the right systems, language, and mindset, you can reclaim those opportunities and create lasting transformation for your school.


A special thank-you to Chelsea Reue for empowering our IKS Academy community with such meaningful insights!


Watch the full webinar replay here.


Want to see how easy lead management can be with IntelliKid Systems? Jump into your self-guided demo today!



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