Email Best Practices Guide

This one-page guide from IntelliKid Systems provides actionable tips for crafting effective, compliant, and engaging marketing emails. It covers key areas such as compliance requirements (unsubscribe links and sender transparency), design best practices (layout, responsiveness, and image-to-text balance), and subject line optimization. The guide also includes recommendations for technical setup, list hygiene, and engagement timing, along with a quick “Do’s and Don’ts” checklist to help avoid spam classification and improve communication with leads.

Email Best Practices Guide.pdf

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